Initiated by the Singapore Malay Chamber of Commerce & Industry, SLA supported and participated in a cross-TAC collaboration e-commerce project, BazaarRia. A growing platform with a unique 3D shopping experience for consumers, the online marketplace was developed in response to the cancellation of the annual Geylang Serai bazaar. By pooling member companies with resources and experience with e-commerce, SLA hope to pilot the coordination of last mile fulfilment through an on-demand platform. Besides creating business opportunities, the project helped to strengthen digital transformation and e-commerce handling capabilities in SLA members as well.
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